April 1st / 2012

Keeping it Simple

Inspiration comes in all shapes and sizes. When redesigning this site for the fourth time, many rules, regulations and suggestions were tossed my way.

For an artists site (especially an artist seeking work and commissions) one must adhere to a few very simple concepts. Keeping it simple is rule number one.

And so, gone are all the extraneous pages. The slightly cheezy bio page is tossed. The navigation has been simplified to 3 straight forward pages. And rather than being bound by the rules of a CMS system, I have gone for a more traditional approach so that I can redesign the site quickly and easily, should my artistic needs for something new arise.

Let the artwork speak for itself, would be the next rule. So rather than a multi-page sprawling gallery... I have opted for a single page to house all of my creations. Lightbox is still my artistic display of choice. It's crisp and simple, and very easy to implement.

The next thing that needed to change was the logo. After several contracts working on logo design and branding, it became very apparent that my logo needed an overhaul.

The new logo, much like everything I do these days, was inspired by my son, and my fatherhood. The central spiral symbolizes myself. The little spiral of the bottom, symbolizes my son. And the blue curl poking out the top left, is my creativity and inspiration.

It looks worlds better than what I had before. Is unique-ish in design. And I am also a fan of the colors. Most of my work tends to contain a lot of bright color. I wanted the new logo to embody that to some degree.

It also contains the almighty spiral. A symbol that finds it way into almost everything I make. Can't help it. For as long as I can remember, I am a slave to the spiral.

Mind you, there are worse things to be slave to...